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akc coaching philosophy

The journey from novice to expert in any craft, including our unique coaching approach, is captured in the four stages of competence. 

1. 
"Unconscious Incompetence" where the learner is unaware of their skill gaps.

2.
"Conscious Incompetence" a stage of enlightenment where the individual recognises their areas for improvement.

3.
"Conscious Competence" where the learner can apply the skill but must remain focused and deliberate in their actions. 

4. 
"Unconscious Competence" is the pinnacle of mastery, where skills are executed seamlessly and effortlessly. Our coaching methodology guides individuals through these transformative stages, turning average performance into greatness. 

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